2018 Lakeshore Parade of Homes: June 7-16

Showcasing a home in the 2018 Lakeshore Parade of Homes is a great way to market your business to thousands of Homeowners interested in Building a Home. The Parade spans the Lakeshore from South Haven to Muskegon. To learn more about the Lakeshore Parade of homes visit the Lakeshore Parade of Homes website.

Entry Registration Packet

Landscape Registration Packet


New Photography and Visual Marketing Products

Included in your entry this year are 25-30 high quality professional photographs by Next Door Photos. These photos will be part of our newly designed Parade website and will be yours to keep for additional marketing.

Consider one of the online upgrades to add additional exposure:

Video Tour: A 90 second walk-thru video tour (no photos… all video clips) using state-of-the-art technology to create a cinematic feel that looks very professional and polished to help you reach a wide online audience. View a sample Video Tour

3-D Model: A complete three-dimensional representation of a home, which lets you “walk” through the home to experience it as if you were there. Also includes ‘floor plan’ and ‘dollhouse’ views to view the home in very creative ways. The most realistic, immersive way to experience a property online. View a sample 3D Model

Builders, plan to attend our Parade of Homes Kickoff luncheon November 2nd at Macatawa Legends Clubhouse.  This FREE event features a buffet lunch, economic outlook speaker, door prizes, and the opportunity to visit vendor tabletops where you’ll see the available Parade of Homes specials.


Parade of Homes Marketing and Advertising Opportunities

Advertising in the Parade of Homes Guidebook is a great way of showcasing your business to the thousands of homeowners interested building, remodeling, or improving their home.

New this year is our Shop the Parade feature. Shop the Parade includes a directory page in the Guidebook that lists HBA Associate Members and which homes have their goods and services. Online Home listings will include a list of suppliers associated with that home as well.


Turning Your Parade Leads Into Sales


Ticket Sponsor:

Lake Michigan Credit Union Logo



James Hardie logo