Showcasing a home in the 2018 Lakeshore Parade of Homes is a great way to market your business to thousands of Homeowners interested in Building a Home. The Parade spans the Lakeshore from South Haven to Muskegon. To learn more about the Lakeshore Parade of homes visit the Lakeshore Parade of Homes website.
New Photography and Visual Marketing Products
Included in your entry this year are 25-30 high quality professional photographs by Next Door Photos. These photos will be part of our newly designed Parade website and will be yours to keep for additional marketing.
Consider one of the online upgrades to add additional exposure:
Video Tour: A 90 second walk-thru video tour (no photos… all video clips) using state-of-the-art technology to create a cinematic feel that looks very professional and polished to help you reach a wide online audience. View a sample Video Tour
3-D Model: A complete three-dimensional representation of a home, which lets you “walk” through the home to experience it as if you were there. Also includes ‘floor plan’ and ‘dollhouse’ views to view the home in very creative ways. The most realistic, immersive way to experience a property online. View a sample 3D Model
Builders, plan to attend our Parade of Homes Kickoff luncheon November 2nd at Macatawa Legends Clubhouse. This FREE event features a buffet lunch, economic outlook speaker, door prizes, and the opportunity to visit vendor tabletops where you’ll see the available Parade of Homes specials.
Parade of Homes Marketing and Advertising Opportunities
Advertising in the Parade of Homes Guidebook is a great way of showcasing your business to the thousands of homeowners interested building, remodeling, or improving their home.
New this year is our Shop the Parade feature. Shop the Parade includes a directory page in the Guidebook that lists HBA Associate Members and which homes have their goods and services. Online Home listings will include a list of suppliers associated with that home as well.
Turning Your Parade Leads Into Sales
Guidebook Cover Design Contest
Create the winning cover for the 50th Anniversary of the Parade of Homes Guidebook and you will receive a $500 scholarship towards the college or trade school of your choice! This contest is open to High School and College students in Allegan, Ottawa and Muskegon Counties.
We are looking for creative and innovative ideas! Students are asked to design a guidebook cover that commemorates the 50th Anniversary of the event.
Entry deadline: March 1, 2018
Submissions must be emailed to admin(at)lakeshorehomebuilders.com with the cover design attached or linked to a Dropbox file and the following information:
Image dimensions: 8.25w x 5.75”h (1/8” bleed)
Camera ready materials must be provided digitally. The preferred format is hi-res Adobe Acrobat .PDF file or .EPS . All fonts and images must be embedded.
All images must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch).Color images must be CMYK.
About the Lakeshore Parade of Homes
The Lakeshore Parade of Homes (www.LakeshoreparadeofHomes.com) is an annual showcase of new and remodeled homes built by the Lakeshore Home Builders Association building professionals.
The Parade Guidebook is a glossy, high-quality publication used by guests to plan their home visits. Featured in the Guidebook are home renderings and descriptions of each home, as well as advertisements from Lakeshore HBA Member suppliers and subcontractors. 5,000 guidebooks are printed and distributed to the Parade Homes, and at local home-related businesses throughout the region.
2018 marks the 50th year we have presented this home showcase.